Podcast Instagram Marketing Flow

How to market your podcast on Instagram

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Podcast Instagram Marketing Flow by Mind Map: Podcast Instagram Marketing Flow

1. Instagram Posts

1.1. "Link in bio" in captions

1.1.1. link to your podcast housed on your website

1.1.1.1. have email opt in

1.1.1.1.1. share your podcast in newsletter

1.2. Repurpose post

1.2.1. twitter

1.2.1.1. link to your podcast housed on your website

1.2.1.1.1. have email opt in

1.2.2. linkedin

1.2.2.1. link to your podcast housed on your website

1.2.2.1.1. have email opt in

1.2.3. facebook

1.2.3.1. link to your podcast housed on your website

1.2.3.1.1. have email opt in

2. Instagram Reels

2.1. Podcast episodes into Headliner video trailers

3. Instagram Live

3.1. Decide frequency

3.2. Repurpose

3.2.1. optionally repurpose to YouTube

3.2.2. optionally repurpose into an Instagram reel

3.3. Promote to follow username

4. Instagram Guides

5. Instagram Highlights

5.1. link to your podcast housed on your website

5.1.1. have email opt in

5.1.1.1. share your podcast in newsletter

6. Instagram Stories

6.1. Instagram highlights

6.1.1. link to your podcast housed on your website

6.1.1.1. have email opt in

6.1.1.1.1. share your podcast in newsletter

6.2. use swipe up

6.2.1. link to your podcast housed on your website

6.2.1.1. have email opt in

6.2.1.1.1. share your podcast in newsletter

7. Instagram Profile Bio

7.1. social proof

7.2. credibility

7.3. purpose

7.4. call to action

8. Instagram Bio URL

8.1. have a linktree that's from your own website or have a link direct to your landing page

8.2. Carrd.co

9. Instagram Analytics

9.1. Minter.io

9.2. Instagram Native

9.3. Switchy link tracking

10. Content

10.1. Headliner video trailers

10.2. Questions to ask

10.2.1. What is your overall focus?

10.2.2. What are you solving for?

10.2.3. How do you want your listener to feel?