Communications Director

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Communications Director af Mind Map: Communications Director

1. Reputation Management

1.1. Facebook

1.1.1. Reviews

1.1.1.1. Evergreen Survey/Review Funnel

1.1.1.2. Customer Support Auto-responder

1.1.2. Outreach

1.1.2.1. Surveys

1.1.2.2. Contests

1.1.3. KPI's

1.1.3.1. 5 Positive Reviews a week

1.2. Google

1.2.1. Reviews

1.2.1.1. Evergreen Survey/Review Funnel

1.2.1.2. Customer Support Auto-responder

1.2.2. Outreach

1.2.2.1. Google Business Optimization

1.2.3. KPI's

1.2.3.1. 5 Positive Reviews a week

1.3. TrustPilot

1.3.1. Review Acquisition

1.3.1.1. Delighted Intergration

1.3.1.2. In-app

1.3.1.3. On-boarding Sequence

1.3.2. KPI's

1.3.2.1. 5 Positive Reviews a week

2. Brand Growth

2.1. Podcasts

2.1.1. Types

2.1.1.1. Real Estate

2.1.1.2. Investing

2.1.1.3. Tech

2.1.1.4. Mindset (freedomology)

2.1.1.5. Entrepreneurial

2.1.1.6. Female Entrepreneurial

2.1.2. Integration

2.1.2.1. Content

2.1.2.1.1. Investor Insights

2.1.2.1.2. Real Stories

2.1.2.1.3. Software Technology

2.1.2.1.4. Freedomology

2.1.2.2. JV

2.1.2.2.1. Pod-casters Become JV

2.1.2.3. Sponsorship

2.1.3. KPI's

2.1.3.1. # JV Accounts Added

2.1.3.2. 4 Podcast Opportunity a Month

2.1.3.3. ROI on Sponsorship

2.2. Articles

2.2.1. Types

2.2.1.1. Advertorial

2.2.1.2. Blogs

2.2.1.3. Online Forums

2.2.2. Integration

2.2.2.1. Promo Codes

2.2.2.2. Tracking Links

2.2.3. KPI's

2.2.3.1. 2 Articles Published A Month

2.3. Growth Hack

2.3.1. Types

2.4. Traditional

2.4.1. Types

2.4.1.1. Radio

2.4.1.2. Magazine

2.4.1.3. Television

2.5. Social

2.5.1. Facebook

2.5.1.1. Join Relevant Groups

2.5.1.1.1. Monitor Conversations

2.5.1.1.2. Participate In Conversations

2.5.2. Instagram

2.5.2.1. Follow Influencers

2.5.2.2. Hashtag Utilization

2.5.3. Linked In

2.5.3.1. Identify Influencers

2.5.3.1.1. Build Strategic Partnerships

2.5.4. KPI's

3. User Engagement

3.1. Update Video

3.2. User Servery's

4. Publicity

4.1. Press Releases

4.1.1. Identify Service Providers

4.1.2. Feature and Storybrand releases

4.1.3. KPI's

4.1.3.1. 2 Press Releases A Month

4.2. Awards

4.2.1. Identify Relative Awards

4.2.2. KPI's

4.2.2.1. 1 Award A Quarter

4.3. Publicity Initiatives

4.3.1. Life Events

4.3.1.1. My First Deal

4.3.1.2. Jenna Story

4.3.2. Software Abilities

4.3.2.1. Deal of The Month

4.3.2.2. 5 Deals In 5 Days Challenge

4.3.2.3. Direct Mail Campaign Execution Time

4.3.3. Business Opportunities

4.3.3.1. Strategic Relationships

4.3.3.2. Charitable Opportunities

4.3.3.2.1. Habitat For Humanity

4.3.3.2.2. Adult Education Programs

4.3.3.2.3. Adult Career Programs

4.3.3.2.4. Worthy Causes

4.3.4. KPI's

4.3.4.1. One Publicity Initiative a Quarter

4.3.5. Realeflow User Awards