UNIT 3

Plan your projects and define important tasks and actions

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UNIT 3 af Mind Map: UNIT 3

1. Graphic design

1.1. The 4 basic principles of graphic design

1.1.1. Proximity

1.1.2. Alignment

1.1.3. Repetition

1.1.4. Contrast

2. Book cover

2.1. Dust jacket

2.2. Flap → Solapa

2.2.1. Front-inside flap

2.2.2. Back-inside flap

2.3. A paperback edition → Rústica

2.4. A hardcover edition → De tapa dura

3. Packaging

3.1. 1.) pedir, encargar (un producto): to order. 2.) personalizado: customized , tailored and personalized. 3.) tapa (n): lid. 4.) captar la atención: to capture attention. 5.) sobresalir, destacar: to stand out. 6.) tendencia: trend.

4. Website design

4.1. Subtle

4.2. Invest

4.3. Clutter

4.4. Copy

4.5. Summarize

4.6. Flash

5. Branding, Identity and Logo

5.1. Branding

5.1.1. To represent, symbolize: to stand for • (Informal) Very small –literally “small enough to be eaten in one mouthful”: bite sized

5.2. Identity

5.2.1. Logo Stationery Collateral Packaging Apparel

5.3. Logo

5.3.1. Looks like

5.3.2. Recognizable

5.3.3. Memorable